The Use of Social Networks to Activate the Optimal Communication between the College and its Students

Facebook as Model

Abstract

The study aimed to identify the degree of use of social networking, Facebook in the activation of optimal communication between the college and its students, by measuring the degrees of  publishing, response and privacy, In addition to reveal whether there are statistically significant differences between the responses of the sample used in the study attributed to the variables of the study i.e. sex, specialization, in order to reach a proposed concept. The study used the descriptive analytical method to achieve its objectives. the data were collected by means of a questionnaire prepared specifically for the purposes of the study and consisted of (16) paragraphs, which was verified for its validity and reliability, then it was distributed to the sample of the study which consists of (322) students male and female From the College of Applied Administrative and Financial Sciences (CAAFS) Tripoli. After conducting the necessary statistical analyzes, the study found that the degree of using the social network to activate the optimal communication between the college and its students was "medium", the scores of the college's use of its page in communicating with its students (publishing, response, privacy) were (high, weak, weak) respectively. It also did not reveal statistically significant differences at (α = 0.05) between the responses of the study sample on the communication questionnaire according to the study variables i.e. sex, specialization. The study ended with a proposal to use the social network, Facebook to activate the optimal communication between the college and  its students.